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Programmatic Transparency Concerns Prompt Shift From Agency Trading Desks

Brands are moving their programmatic advertising spend away from agency trading desks and to independent specialists over transparency concerns, according to a report from the World Federation of Advertisers (WFA). Trading desk use has declined from 81 per cent of advertisers last year to 69 per cent in 2014. Use of independent trading desks or demand-side platforms has increased from just 8 per cent of brands last year to 29 per cent employing the services of specialists. 

Read the whole story at Marketing Week »

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