NEW! To Outer Space, For You And Three Friends, From Land Rover

landroverAre you the adventurous type, not content with having both feet on the ground? If so, this contest from Land Rover and Virgin Galactic is up your alley... er, galaxy? As part of its global partnership with Virgin Galactic, Land Rover globally launched its Discovery Sport vehicle with a contest offering a pretty epic prize: a trip to space for the winner and three of his or her friends. A series of teaser ads features Bear Grylls, Sir Richard Branson, Virginia McKenna and Ranulf Fiennes describing their love of adventure and discovering the unknown. One 90-second spot has the four adventurers together, driving in a Land Rover Discovery Sport en route to Spaceport America, where the Virgin Galactic plane is housed. See it here. The final video in the roundup doesn't mention the space contest or brand ambassadors, but gives viewers a closer look at the Discovery Sport vehicle as it drives to the airplane hangar. Watch it here. The Brooklyn Brothers created the campaign

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