- Campaign, Monday, September 8, 2014 6:34 AM
Unilever has handed its global creative brief for Wall's ice cream to DDB following a pitched led by Adam & Eve/DDB, which already handles the business in Europe. A&E/DDB, pitched against Lowe
& Partners for the account. Lowe handled the brand in South-East Asia and Latin America and its Madrid office Lola led its pitch. The DDB agencies DM9 in Brazil and Tribal in Singapore assisted
A&E/DDB. This summer, A&E/DDB launched a new UK positioning for the Wall’s ice cream brand based around "goodbye serious".
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