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How A Different Yelp Ruling Could Have Changed Marketing

The U.S. District Court of Appeals for the Ninth Circuit last week affirmed a lower court's decision in Yelp's favor suggesting that it never changed how reviews of an animal hospital and dentist, among others, changed the way their businesses were presented on the site. Another aspect of the court's judgement received more attention because it suggests the behavior would not have been considered extortion. Vauhini Vara explains.

Read the whole story at The New Yorker »

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