• by Amy Corr  @MediaPostOTL, September 8, 2014

TBWA\Chiat\Day Los Angeles was named global agency of record for Airbnb, following a review. Pereira & O'Dell previously served as U.S. agency of record. Airbnb's brief to agencies in the pitch was to work with them to create the world's first community-led hospitality company and help show people all over the world what it means to belong anywhere. TBWA was selected because of their strategy, creative and understanding of the brand's purpose and its potential. "We're delighted to be working with TBWA\Chiat\Day at one of the most exciting points in our history," said Jonathan Mildenhall, CMO of Airbnb. "The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can't wait to see what the future holds." Led by TBWA\Chiat\Day Los Angeles, the pitch included contributions from TBWA\Paris and Lew'Lara\TBWA in Brazil, as well as TBWA\London and TBWA\Singapore, which already works with Airbnb in Europe and Asia Pacific. The agency will develop creative to support of Airbnb's growth targets and development of the brand globally. First work is expected to break at the end of 2014, with a focus on the U.S., Asia, Latin America and Western Europe markets. "We have a unique opportunity to watch history being made. Airbnb is at the forefront of a social revolution," said Stephen Butler, Chief Creative Officer of TBWA\Chiat\Day LA. "As a brand, Airbnb is not only changing the way we travel but also the way we relate to one another. Airbnb is breaking down our preconceptions daily of what it means to belong in the world today." Airbnb spent $288,000 on measured media in 2013 and $588,000 on measured media in the first quarter of 2014, according to Kantar Media .