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Tesco Smartphone Shelves As Brand Concentrates On Core Business

Tesco has shelved plans to launch its own smartphone after admitting that the smartphone market is now too competitive, with analysts predicting that this is likely the first of a number of brand extensions to be ‘sidelined’ as new boss Dave Lewis focuses on improving performance at the core grocery business. Conlumino analyst Neil Saunders says Tesco has made the right decision and more brand extensions will be curtailed as Lewis focuses on getting things right in the grocery business.

Read the whole story at Marketing Week »

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