Deutsch LA hired Colin Drummond as partner and chief strategy officer. Drummond will serve as chief strategist across all of Deutsch LA's client accounts, including Taco Bell, Volkswagen, Target and
Dr Pepper Snapple Group along with overseeing the agency's planning and strategy group. He joins Deutsch LA from Ogilvy & Mather West where most recently he served as chief strategy officer. While
there, Drummond oversaw strategic planning on accounts like Cisco, Beringer, and Arco, and built the agency's west coast-led planning capabilities. He also recently led the repositioning of American
Express, working with the senior leadership to inject new relevance into the brand. Prior to Ogilvy West, Drummond spent six years at Crispin Porter + Bogusky -- four years as vice president,
associate director, cognitive and culture radar followed by two years as vice president, director of cultural and business insights. Earlier in his career, Drummond spent 17 years at agencies such as
Mullen, AKQA and Scali. As a founding partner of Deutsch LA, current chief strategic officer, Jeffrey Blish, will remain a partner and in his new role as executive planning director, will continue to
advise clients on account strategy, planning and brand-building programs. In addition, Blish will lead large-scale agency research projects and client insights generation.
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