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Facebook 'Client Council' Boosted By Big Brand Names

  • Marketing, Thursday, September 11, 2014 6:31 AM
Facebook has signed up Unilever, BMW, Red Bull, Samsung, Mondelez, P&G and VW to its new EMEA 'client council'. The social network’s vice-president of EMEA and architect of the council, Nicola Mendelsohn, explains that the council will help Facebook align its business priorities with the marketing needs of brands, for instance by fostering greater levels of creativity in copy and imagery used in campaigns on the social network. Agencies on the council's list include Mediacom and Aegis Media.

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