Jeff Haley, CEO of Marketron, wrote an article on AdExchanger contending that programmatic will be a “big part of the future of radio,” calling it a “natural extension of sharing audience information between seller and buyer.” He adds that the tech is being applied to “non-digital ad inventory, such as radio and TV.”
“Before long, we will see this in all parts of the business, along with more revenue for our valued audiences,” Haley writes.