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Marketron CEO: Programmatic A 'Big Part' Of Radio's Future

Jeff Haley, CEO of Marketron, wrote an article on AdExchanger contending that programmatic will be a “big part of the future of radio,” calling it a “natural extension of sharing audience information between seller and buyer.” He adds that the tech is being applied to “non-digital ad inventory, such as radio and TV.”

Before long, we will see this in all parts of the business, along with more revenue for our valued audiences,” Haley writes.

Read the whole story at AdExchanger »

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