• by Amy Corr  @MediaPostOTL, September 12, 2014

Porsche Cars North America added Minneapolis-based Solve to its roster of agencies following a review. Solve first work includes redefining the role of the brand's catalogs and adding more personalization to overall consumer engagement. Cramer-Krasselt continues to serve as agency of record for Porsche while OMG Chicago handles media duties. "Our goal is to make Porsche the most aspirational brand in the United States," said Scott Baker, Manager of Marketing Communications at PCNA. "Solve offers Porsche a unique blend of enthusiast brand experience and creativity to help us achieve this." Solve is also agency of record in the Americas for Bentley Motors, a sibling brand to Porsche in the Volkswagen Worldwide family. "We're excited to be working with Porsche to help them reinvent the critical space between dreaming and driving," said John Colasanti, CEO of Solve. Porsche spent $39.7 million on measured media in 2013 and $739,000 on measured media in the first quarter of 2014, according to Kantar Media.