REVOLVING DOOR: MediaCom Hires Thomas Rocco As Managing Partner And Group Account Director On Subway

MediaCom hired Thomas Rocco as managing partner and group account director to lead its Subway account. Rocco joins MediaCom from Omnicom, where he was executive vice president of business development at Alcone Marketing and, prior to that, president and CEO for Singer Direct (eventually merging it with Novus Media) and the managing director of sales for the Omnicom Media Group. He has worked on clients like PepsiCo, Anheuser Busch, Wendy's, Coca-Cola, Gunthy-Renker, General Motors, Dish and Microsoft. Before moving to the agency side, Rocco was president of CTN Media -- operator of the College Television Network -- before its sale to Viacom and re-branding as MTVU, and worked at Discovery Networks, where he developed the direct response and paid programming division, in addition to heading up their regional sales operation. "Tom has a great deal of experience that will help us develop new media approaches and maximize traditional media to the benefit of the business and our brand," said Tony Pace, chief marketing officer of Subway. "We look forward to his real-time strategic contributions to our retail business."

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