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eBay Reintroduces In-App Advertising

Ebay is making a return to the mobile ad space having previously dismissed it as not worth the time or effort with a native ad format that it hopes will complement, rather than distract from, mobile shopping. The ad network will launch in the UK before the end of the fourth quarter with eBay currently in talks with a number of big tech and FMCG brands. Phuong Nguyen, director of eBay’s ad business in the UK, told Marketing Week it is taking a “curated” approach, choosing the types of brands it works with.

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