Ebay is making a return to the mobile ad space having previously dismissed it as not worth the time or effort with a native ad format that it hopes will complement, rather than distract
from, mobile shopping. The ad network will launch in the UK before the end of the fourth quarter with eBay currently in talks with a number of big tech and FMCG brands. Phuong
Nguyen, director of eBay’s ad business in the UK, told
Marketing Week it is taking a “curated” approach, choosing the types of brands it works with.
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