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Coca-Cola Sponsors London Eye

The London Eye will turn red tonight (16th September) to celebrate Coca-Cola signing a deal to take over sponsorship of the iconic landmark. The drinks company takes over the sponsorship deal from EDF Energy, which made the London Eye a centrepiece of its London 2012 Olympics activity. The deal with London Eye owner Merlin Entertainments includes full naming rights and Coca-Cola is yet to reveal what it will call the attraction or what brands it will promote using the London Eye.

Read the whole story at Marketing Week »

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