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Johnny Rockets Trying Drive-In Movie Concept
- Burger Business, Tuesday, September 16, 2014 9:45 AM
Johnny Rockets is rethinking its design under the new Route 66 name. On deck are four new prototypes, including a drive-in-movie concept, a drive-thru concept (with breakfast menu), a food truck and a mobile pop-up restaurant. Some of the first of these prototypes could debut by year-end. Via a partnership with USA Drive-Ins LLC, a film production and distribution company, Johnny Rockets said it expects to have the Route 66 drive-in concept as the food option at 200 new drive-in movie locations.
