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31% of B2B Email Newsletter Advertisers Only Buy Ads in Emails: MediaRadar

Thirty-one percent of media buyers that purchase ads in B2B email newsletters only by email advertising, according to research from MediaRadar. The report, which is based on analysis done from March 2013-March 2014, examined 2,905 B2B email newsletters and 19,915 advertisers. The study revealed that 54 percent of advertisers that buy media in B2B email newsletters also buy print ads and forty-seven percent purchase additional digital ads to supplement their email newsletter buys.

Read the whole story at MarketingProfs »

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