• by Amy Corr  @MediaPostOTL, September 17, 2014

Anheuser-Busch has launched a pair of pilot programs on Facebook that greatly benefits beer drinking adults 21 and older who live in Denver and Chicago. For residents of these cities, giving and getting the gift of beer is just a click away. Bud Light Birthday and Buds for Buds are fairly self-explanatory. Facebook users will be prompted through posts in their News Feed to gift their friends a free Bud Light to complement Happy Birthday wishes or buy a Budweiser for friends to celebrate other occasions, like the start of the weekend, an engagement or just because. Writing on someone's Timeline seems like a thing of the past... In both scenarios, an online voucher will be sent to the recipient, which they can redeem in-person at a local bar or restaurant once they show ID to prove they are of legal drinking age. No external application must be downloaded to gift or redeem a beer. People who click on the News Feed post will be taken to a customized mobile or desktop page to send or claim a beer. Gift delivery and fulfillment is powered by Gratafy. Plans for a national launch are slated for spring 2015. AKQA created the campaign. Cheers!