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Apple Still UK's Coolest Brand -- Instagram Overtakes Twitter

  • Guardian, Monday, September 22, 2014 6:16 AM
Aople as retained its title as the coolest brand in Britain for the third year running but Twitter has fallen out of favour to make way for rival, Instagram, according to an annual survey. The CoolBrands list saw Twitter drop out of the top 20 after three years, while Instagram made its debut at number 14. The streaming service Netflix broke into the top 20 for the first time. Retailers Liberty and Selfridges returned after a one-year absence, as did technology brand Bose.

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