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De Nysschen Wants To Apply Audi Strategy To Cadillac

Cadillac wants to be distinct from General Motors, though it doesn't have anything like the production scale to compete head-on with BMW, Mercedes-Benz, Lexus and the others. Johan de Nysschen, the company's new global chief, and recent short-timer at Infiniti, plans to do it by taking a page from Audi, where he transformed that once-stagnant brand. 

Read the whole story at Automotive News »

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