Yieldex Integrates With AppNexus For Publisher Analytics


Yieldex, a revenue management software provider, this week announced it has updated its analytics dashboard to include direct and indirect (programmatic) sales data side-by-side. Yieldex has partnered with AppNexus to provide AppNexus’ publisher clients the new dashboard.

The news comes on the same day that AppNexus struck a partnership with WPP to add ad-serving technology to its stack. The WPP partnership moves AppNexus “closer to the center of the nexus between [the supply- and demand-side], making it more of a genuine exchange equally serving the needs of buyers and sellers of digital audience impressions” wrote Real-Time Daily

The partnership with Yieldex further highlights AppNexus’ push to be a more neutral player in the ad tech space.

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