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Starbucks Approaching CRM Agencies

  • Campaign, Thursday, September 25, 2014 6:59 AM
Starbucks has begun talking to agencies about its CRM account. The coffee chain began contacting below-the-line shops earlier this month. Kitcatt Nohr has held the business since 2011, when it won a competitive pitch against Havas EHS (which was called EHS 4D at the time). It was Starbucks’ first dedicated UK CRM agency and works with the company on its loyalty card and reward scheme. BBDO has been Starbucks’ global creative agency of record since 2008, when it won a pitch and replaced Wieden & Kennedy. 

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