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Agencies Can Improve Client Spend To Counter 'In-House' Trend

  • The Drum, Thursday, September 25, 2014 3:25 PM

“Videology’s chief executive Scott Ferber has said that agencies have an opportunity to add value to client spend to help them grow their buying power within the programmatic space,” writes The Drum. In doing so, the agencies could counter brands taking programmatic technologies in-house and out of the agency’s hands.

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