• Gigaom, Friday, September 26, 2014 12:14 PM

There’s a long history in news media of publishers putting out what they think is best for readers, rather than what they think readers want. GigaOm’s Mathew Ingram thinks new and newish properties like Buzzfeed and Gawker have been so successful because they take the opposite approach. Taking it even further, “They are increasingly thinking about what they do as providing a service, not just as a business that generates content and then delivers it to people,” Ingram writes.

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