• by Amy Corr  @MediaPostOTL, September 26, 2014

Associated Banc-Corp named Colle+McVoy as its agency of record, following a review. Associated Bank did not have a previous agency of record. It worked with several local agencies. Colle+McVoy will handle creative, media planning and buying, social media, and brand activation duties. "Our selection of Colle+McVoy as a strategic partner results from the agency's deep-seated understanding of the customer and the customer experience, both in the consumer and business-to-business sectors," said Christopher Piotrowksi, chief marketing officer for Associated Bank. "We have an enterprise-wide commitment to creating for our customers a positive banking experience that is without equal. Colle+McVoy understands that mission, and has the demonstrated brand-building expertise to help us reach that level of performance." Associated Bank spent $2.2 million on measured media in 2013, up from $959,000 spent in 2012, according to Kantar Media. Additional Colle+McVoy clients include Caribou Coffee, DuPont, Explore Minnesota Tourism, General Mills, Indian Motorcycle, Kozy Shack, Land O'Lakes, Nestle Purina, Novartis and USA Swimming.