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John Lewis Invests GBP100k In Beacon Technology Start-Up

  • The Drum, Monday, September 29, 2014 6:40 AM

John Lewis has chosen 'micro-location' mobile start-up Localz as the winner of its JLab incumbator scheme and will invest £100,000 into developing the service in the UK. Localz technology is designed to make the shopping experience easier for customers, with the ability to automatically trigger their Click & Collect orders as they enter a shop or help customers navigate their way around stores based on a wish list. John Lewis will now help develop its technology and prepare to launch live trials in-store.

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