by Aug 5, 2003, 12:00 AM
Starcom MediaVest Group has added five new consumer context planners (CCPs) to its agency network. The primary function of the CCP is to identify the consumer insights that drive media interaction and brand perceptions to enhance the development of communications programs. KENDRA HATCHER brings close to 10 years of account planning experience to the Coca-Cola account. Prior to MediaVest, Hatcher was the Planning Director at Global Hue, a multi-cultural agency based in Southfield, MI. BAMBI KAPP brings over 15 years of strategic planning and marketing experience to the P&G account, most recently, Kapp was VP of marketing at enews.com, a Barnes & Noble Company, where she managed all aspects of product marketing for the division. JANE LACHER is the dedicated CCP on the Kraft account. Lacher was most recently VP of Strategic Planning and Research at G Whiz, Grey Global Group’s dedicated youth and entertainment marketing agency, working on Dairy Queen and Danone. Adding to its existing planning resources, Starcom hired Leo Burnett planning expert ESTHER FRANKLIN as SVP, Director of Consumer Context Planning. Franklin’s charge will be to drive deeper and more actionable consumer insights into the media strategies of the Chicago-based clients. Also, ANGELA FERUGLIO, formerly with Starcom Australia in Melbourne, will join Starcom Asia as its first regional consumer context planner. Based in Hong Kong, Feruglio will oversee the strategic planning product and process across Asia. A regional CCP is expected to be on board Starcom Latin America by year-end.