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Turner Sports Comes To Bat With MLB Playoff Campaign

TBS is backing its broadcast of the American League Wild Card Game, AL Division Series, and AL Championship Series with a marketing campaign starring actor Bryan Cranston humorously re-enacting iconic post-season events featuring the music of AC/DC. Craig Barry, SVP of production and executive creative director for Turner Sports, says the key is using tactics that get both core and casual baseball fans to tune in.

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