by Aug 12, 2003, 12:00 AM
BOBBIE HUNNICUTT has been named Vice President/Brand Licensing for the Meredith Publishing Group, effective August 18. In this position, Hunnicutt’s primary responsibility will be to evaluate and execute opportunities for brand extensions for Better Homes and Gardens through domestic and international merchandising and licensing activities. Prior to joining Meredith, Hunnicutt served as a Vice President of Stanley Logistics, a subsidiary of The Stanley Works tool company. At Stanley, Hunnicutt initiated the company’s first licensing program and was nominated for Corporate Licensee of the Year in 1999 and 2000. She also spent three years as Director/General Merchandise for Harley-Davidson Motor Company, where she played an instrumental role in achieving double-digit increases in royalty revenues.