• by Gavin O'Malley , Staff Writer @mp_gavin, October 1, 2014

What are some of the bigger roadblocks standing in the way of a thriving addressable TV advertising marketplace? In a word, “education,” said Jennifer Koester, SVP of Advanced Advertising Products and Data Analytics at Cablevision. Nick Troiano, BlackArrow President -- and fellow panelist at the OMMA Audience Targeting conference, on Wednesday – said too few ads on alternative media channels is the issue. Also, “There’s nothing standard about addressability,” noted Michael Bologna, President of Modi Media/GroupM. “Everybody does it differently.” Oh, and there’s not a ton of urgency in the traditional TV space because supply and demand remains largely unaffected, Bologna added.