ImpreMedia Launches Chica Fresh For Hispanic Millennial Women

With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.

The latest offering comes from ImpreMedia, publisher of El Diario in New York and La Opinión in Los Angeles among other Spanish-language newspapers, which has launched a new digital brand, Chica Fresh, targeting U.S. Hispanic women ages 20-35.

According to ImpreMedia, Chica Fresh will serve Hispanic millennial women with content in areas, including fashion, beauty, relationships, politics, travel and culture. The publisher promises to provide useful, practical information, with a familiar tone and a focus on real women that readers can relate to, rather than fixating on celebrities and supermodels.

Social sharing will be built into the editorial approach.

Senior digital editor Trilce Ortiz explained: “Chica Fresh emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. … They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process.”

As noted, this is just the latest in a series of new publications targeting Hispanic millennial women, in both print and digital formats, in Spanish as well as English.

In June, Meredith Corp. revealed plans to launch Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial mothers. The new title, set to debut in spring 2015, will launch with a guaranteed rate base of 700,000 and a publication schedule of four times a year.

In February, Moguldom Media launched a new Web site, Latinamadre.com, targeting acculturated Hispanic moms who prefer English with a range of content, including parenting, fashion, romance, work and entertainment. And in April, Entravision Communication re-launched a multiplatform media brand, Todobebe, targeting Hispanic moms with family and lifestyle content.

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