BIZ DEV: Cultivator Advertising & Design Wins CollegeInvest
- by Amy Corr @MediaPostOTL, October 6, 2014
CollegeInvest, Denver, named Cultivator Advertising & Design, Denver, as advertising agency of record and lead creative agency, following a one-month review. Media and SEO/pay-per-click will be handled, through Cultivator, by Explore Communications and Big Footprint Digital, respectively. The three Denver-based agencies pitched and won the account as a team. Pilgrim, Denver, was the incumbent agency. CollegeInvest is a not-for-profit division within the Colorado Department of Higher Education, dedicated to helping any Colorado resident who wants to get a college education. CollegeInvest offers several different tax-advantaged 529 savings plans, as well as matching grants for qualifying middle to lower income families. Advertising will include TV, digital and radio, with first work, targeting parents and grandparents of young children. Additional Cultivator clients include New Belgium Brewing, Anthony's Pizza, Visit Estes Park, Breckenridge Brewery, Inspirato, Telluride Tourism Board, Hong Kong Beer Co., Moots Cycles and RockResorts.
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It’s great they still have programs like this. A lot of students all over United States have to give up the idea of getting college education because of it’s cost. That’s really sad, especially when you think about the number of talented and promising specialists we are losing like that. Some students even choose to use admission essay writing online to have more chances of winning the scholarship. Others look for a job to earn enough money to pay for the education. It really is a challenge today so I’m happy there is a non-profit division like that.