The longer the tail for keywords the better is not always the case when it comes to optimizing campaigns. Katie Lyons has put together some best practices and tips that allow marketers to get started.
Lyons lays out some myths and then digs into the truth, providing insight into specifics. While she explains that the myth is more
prevalent among users in highly competitive industries
that find all of the popular keywords too expensive to justify, marketers could probably use long-tail keywords in accounts, but it’s most likely that reaching specific advertising
goals will become tough. She provides the reasons why.
Read the whole story at WordStream »
