CRAIG LAMBERT has joined
Zentropy Partners as senior vice president and managing director. Lambert will lead Zentropy’s New York office, whose clients include Maybelline, Nikon and
Microsoft XBOX Live, among others. Lambert was most recently managing director of the New York office of Modem Media. Over the past seven years he has spearheaded interactive marketing, commerce and
online CRM work for Avon, IBM, AT&T Wireless, JCPenny, Merck Pharmaceuticals, Enterprise Rent-A-Car and M&M/Mars, among others. Also, Lambert worked in advertising account management with Ammirati &
Puris, DDB/Needham and Chiat/Day, all in New York.
