• by Amy Corr  @MediaPostOTL, October 7, 2014

Publicis Seattle hired Lori Davis as executive vice president, executive business director. Davis will become both the account and business lead on the agency's T-Mobile account. She will be responsible for sustaining, growing and optimizing the T-Mobile business -- from account management and hiring to operational oversight of creative development and production. Davis will report to CEO Scott Foreman. Prior to joining Publicis Seattle, Davis was managing director at Minneapolis-based Barrie D'Rozario DiLorenzo, where she lead integrated planning for Dell, Rosetta Stone and United Health Group. Earlier in her career, Davis was vice president of marketing at Activision (Minneapolis), where she provided global strategic leadership over all brand marketing activities for the licensed business unit of Activision. The unit publishes Marvel, Transformers, James Bond, Tony Hawk, The Walking Dead and Family Guy, to name a few. While there, Davis' team brought home awards for campaigns on video game launches such as The Amazing Spider-Man, Transformers Fall of Cyberton, Goldeneye Reloaded and Prototype 2. "Lori's unique mix of experience within advertising, gaming and entertainment make her a perfect candidate for the job," said Foreman. "She has the business acumen and agency know-how necessary to run a fast-paced business like T-Mobile in such a fast-paced industry."