• by Amy Corr  @MediaPostOTL, October 8, 2014

The best part about driving is belting out songs at the top of your lungs as if no one's watching. Saatchi & Saatchi Europe launched a Pan-European campaign for Toyota Yaris Hybrid that involved lots of tone-deaf singing, and we were watching. "The Musical City" transformed the streets of Prague into songs. Each street name was replaced with a universally popular song, and the Yaris Hybrid stereo was connected to a GPS system, so when the car turned down a new street, a new song would play. The city became one giant playlist; if were there I would probably have driven around until my voice or the car gave out. The "best" singers were used in a TV ad running in Poland, U.K., Czech Republic, Sweden, France, Hungary, Italy, Denmark, Germany and Spain. Drivers sang their hearts out to "Uptown Girl," "Heart of Glass," "Total Eclipse of the Heart" and "Locked out of Heaven," among others. My favorite part was when a driver encountered two songs and had to quickly choose which street and lyrics to drive. Choosing between "Karma Chameleon" and "Summer of '69" is a no-brainer; Culture Club FTW. See the video here.