Starcom Mediavest Group Europe Taps DMP Acxiom For Targeting Data
- by Tyler Loechner @mp_tyler, October 8, 2014
Acxiom, a data management platform (DMP), on Wednesday announced it has partnered with Starcom Mediavest Group in Europe. SMG clients in Europe will have access to Acxiom’s data sets for ad targeting.
