DigitasLBi Names Jennifer Striegel SVP Brand Strategy

DigitasLBi is beefing up its brand strategy capabilities. The Publicis-owned agency has named Jennifer Striegel SVP Brand Strategy to head the practice for the agency’s Chicago and San Francisco offices.

Striegel will report to Doug Ryan, President of Chicago-San Francisco, beginning immediately. She will be based in Chicago.

Striegel arrives from Kimberly-Clark where she was Global Senior Marketing Director for the Intimate Care Sector. According to the agency her advertising and marketing expertise includes strategy, brand commercialization, new product development, innovation and management across various categories.

Prior to joining Kimberly-Clark, Striegel was CEO at InStadium, a sports stadium experiential marketing company. Before she held brand management positions at SCA and Yum! Restaurants International in Europe and Asia. 

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“Jennifer’s passion for exploring the deeper reasons that drive us to think and act like we do make her a world-class marketing strategist,” says Ryan. “When you combine that with her broad business experience, it makes her uniquely qualified to advance our brand strategy practice.” 

Striegel replaces Brooke Skinner who left in May to become Head of Brand Strategy, Twitter, based in Chicago.

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