• by Amy Corr  @MediaPostOTL, October 9, 2014

360i named Pierre Lipton as chief creative officer. Lipton will join the agency in November from M&C Saatchi New York, where he served as chief creative officer. At 360i, he will lead the agency's creative and technology teams and will work closely with 360i clients including Oscar Mayer, Toyota and Oreo. Lipton will be based in New York and joins 360i's senior executive team, reporting to CEO Sarah Hofstetter. Lipton replaces Adam Kerj, who will join JWT NY as chief creative officer. At M&C Saatchi, Lipton most recently oversaw the agency's creative department and worked for brands including Schiff Nutrition, Birchbox and Ballantine's. Prior to joining M&C Saatchi, he was executive creative director and led the 125 person creative team at AKQA's San Francisco office, working on clients including Visa, Jordan, YouTube and Audi. "Consumer behavior has fundamentally disrupted marketing, and clients are coming to us to help them reorganize for today's digital-first environment," said Hofstetter. "Pierre will help us accelerate how we are working with brands to shift the way they communicate across paid, earned and owned channels."