- Moz, Friday, October 10, 2014 12:42 PM
Rand Fishkin tells marketers that links with exact match anchor text retain their value, but many of the techniques for acquiring those links are spam. He shows us the technique most desired by search
engines to help marketers get on track. While anchor text rich links are important, it's a huge signal for spam. Fishkin attempts to explains some ways that marketers can build anchor text rich links
without resorting to spam.
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