• by Amy Corr  @MediaPostOTL, October 10, 2014

RPA hired Jason Tarantino as vice president, strategic planning director reporting to David Berne, senior vice president, director of strategic planning. Tarantino will direct planning for Intuit Small Business and play a role in supporting business development. Most recently, he was group planning director at Media Arts Lab. While there, Tarantino co-managed a team of more than 30 planners and researchers and directed strategy on a number of key initiatives across the Apple business. Prior to that, he worked at the Martin Agency on the Walmart account. Tarantino also had stints at Wieden+Kennedy, R/GA and Razorfish. While at R/GA, he received a Jay Chiat award for research innovation for Nike ID and a Cannes Silver Lion and Webby for work on Verizon Broadband. "Jason understands the relationship between people and brands in the digital age," said Berne. "His engagement planning expertise will further enhance RPA's ability to unlevel the playing field for our clients by developing communication rooted not just in how people feel about brands, but how they interact with them across a full-range of touch-points."