• by Richard Whitman , Columnist, October 13, 2014

Further cementing this whole native advertising thing, Leo Burnett has jumped into bed with The Huffington Post signing an exclusive deal which "promises to transform the relationship between creative agencies and publishers." The deal will provide Leo Burnett with access to The Huffington Post's backroom data that analyzes trends in real-time and the publisher's social media dashboard that will provide information needed for content planning, creation and dissemination. And The Huffington Post will have inside access to the agency's brand planning and participation practice as well as the agency's innovation tools used to identify the various ways people engage with different product categories. And in the most mealy-mouthed game of buzzword bingo to describe the fact that what you'll be reading more and more of in The Huffington Post will now be one gigantic ad, the press release screamed: "Together, Leo Burnett and The Huffington Post will collaborate on client campaigns like never before. HuffPost Partner Studio's team of writers, editors and strategists will work closely with the agency's Participation team, a collaboration of specialists that build strategies to drive deeper-level consumer brand participation for its clients. Additionally, brand teams will consult with the HuffPost Partner Studio team and tap into the insights and expertise that can inspire relevant and purposeful content."

By now you have either witnessed or been part of every one of the tips, tricks and faux pas outlined in this video from Pittsburgh-based Bruner -- but you've probably never seen it all strung together in a series of animated videos. But now you can. Everything from liking your own content (don't) to attempting to dodge nasty comments (again, don't) is covered with witty repartee. But what's really the most amazing is that we even need such tips any longer. Social media has been going strong for almost a decade and people are still screwing up. What's up with that?

In a big shift, Anheuser-Busch InBev has moved its media planning from Publicis Groupe's Starcom to WPP Group's MediaCom, which was also awarded buying duties, previously handled in-house. The media portion of the account is estimated to be worth $572 million. Starcom defended with its Spark division, but ultimately lost in the end. The review follows the appointment of Jorn Soquet as VP of U.S. marketing in January.

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