Around the Net
FreeWheel Partners With TubeMogul To Test 'Premium Programmatic Reserve'
- AdExchanger, Tuesday, October 14, 2014 3:34 PM
AdExchanger has reported that FreeWheel, a video ad server owned by Comcast, has partnered with programmatic video ad platform TubeMogul “to make premium video inventory accessible on a programmatic reserved basis.”
This is the next step in FreeWheel’s FourFronts programmatic advertising initiative, AdExchanger notes.
