• by Tyler Loechner  @mp_tyler, October 14, 2014

Programmatic video ad platform TubeMogul this week announced it has partnered with Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australia, to offer clients additional datasets for targeting.

Eyeota’s audience targeting datasets will be made available to TubeMogul clients. per a release. TubeMogul clients will also be able to match first-party datasets to Eyeota’s pool of audience profiles.