Deutsch New York hired Doug Minetti as senior vice president, group director of national video. He reports to Karen Benson, executive vice president, director of integrated media. Minetti joined the
agency from MediaCom USA where he worked for the past 12 years. Most recently, he served as partner, associate director of media investments, responsible for the development of investment strategies
for upfront and scatter buys, as well as negotiating and purchasing media schedules across multiple dayparts. Prior to MediaCom USA he worked at ITN Media and Onsite Access. "As media buying has
become commoditized, we will continue to use the advantage we have to integrate media and creative in a seamless way that delivers more for our clients... Doug is the perfect fit to help us do that,"
said Benson. "Doug's vast industry knowledge is a great asset for our team and we are excited to welcome him."
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