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Facebook Launches IQ To Better Understand Online Behaviour

Facebook has unveiled a new research unit that it hopes will guide its technology strategy by providing deeper insights into consumers’ online behaviour. Steve Hatch, UK regional director for the social network, launched Facebook IQ at the IAB Engage conference in London today. He described it as “a combination of thought leaders, sociologists, ethnographers and researchers that are working outside of Facebook’s walls to help us understand exactly the behaviours and motivations that are occurring in the wider world.”

Read the whole story at Marketing Week »

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