Facebook has unveiled a new research unit that it hopes will guide its technology strategy by providing deeper insights into consumers’ online
behaviour. Steve Hatch, UK regional director for the social network, launched Facebook IQ at the IAB Engage conference in London today. He described it as “a combination of
thought leaders, sociologists, ethnographers and researchers that are working outside of Facebook’s walls to help us understand exactly the behaviours and motivations that are occurring in the
wider world.”
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