Newspaper publisher NDC Media Group has started an advertising trial using iBeacons, Emerce reported. The publisher wants to determine the role iBeacons could play with mobile ads, compared to
ads in the publisher's papers. iBeacons are Bluetooth Low Energy senders that can be used for in-shop locatization. They have a reach of 50 metres. The trial will run until the end of the year at 30
shops in Leeuwarden. NDC will use the iBeacon technology of Snakeware's Light Curb System. Alledaags, based in Groningen, has developed an app which can send commercial and informative messages to
users in 30 participating stores.Read the whole story at Telecompaper »
