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27% OK Using Mobile to Pay in Store

The average person celebrating Christmas, Kwanza and/or Hanukkah will spend $804.42, up nearly 5% from 2013’s actual $767.27, according to the National Retail Federation’s 13th annual Holiday Consumer Spending Survey, conducted by Prosper Insights & Analytics. In other results, the average shopper plans to do 44% of their holiday shopping online, the most in the survey’s history. For the first time, NRF asked consumers about their comfort level using a smartphone or tablet to pay for merchandise at a store check-out counter. It found that 27.4% would be somewhat or very comfortable. But  two in five (41.9%) say they are not very or not at all comfortable paying for items that way.

Read the whole story at Chain Store Age »

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