Around the Net
Chipotle, Google, Gap Talk Brand Strategy In Philly
- Forbes, Wednesday, October 22, 2014 9:29 AM
At Forbes’ inaugural Under 30 Summit in Philadelphia on Tuesday afternoon, Raymond Braun, LGBT marketing lead for Google and YouTube, Todd Hunter of talent agency CAA, Rachel Tipograph formerly of Gap, and Brian Wong, founder of Kiip, talked about how to effectively market to today’s consumer. And the answer they kept coming back to was the ability to craft a tale about a brand.
