Woman Wearing Bra Camera Tallies Number Of Times Her Breasts Are Checked Out -- For A Good Cause

Bra CamMcCann Paris and Nestle Cereals brand, FITNESS, equipped a woman with a "Bra Cam" to help fight breast cancer and illustrate the importance of regular self-examinations. As the woman walked through town, rode an elevator and went shopping, her chest was constantly checked out by men, women, children -- and even a small dog. Once the tally came close to 40 views, copy appeared onscreen: "Your breasts are checked out every day. So, when was the last time you checked your own?" The last shot is the woman wearing the bra cam and getting ready to check herself. Watch the video here and a behind the scenes of the video here.

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