McCann
Paris and
Nestle Cereals brand,
FITNESS, equipped a woman with a "Bra Cam" to help fight breast cancer and illustrate the importance of regular
self-examinations. As the woman walked through town, rode an elevator and went shopping, her chest was constantly checked out by men, women, children -- and even a small dog. Once the tally came close
to 40 views, copy appeared onscreen: "Your breasts are checked out every day. So, when was the last time you checked your own?" The last shot is the woman wearing the bra cam and getting ready to
check herself.
Watch the video here and a
behind the scenes of the video here.
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