Around the Net
SMS Signups Happening in Store, Says Retailer
- Mobile Marketer, Friday, October 24, 2014 12:23 PM
Brands have been reaching out to consumers via text for more than a decade, but the same types of messages that delivered results then are not going to work today. Marketers are using segmentation and contextual content to take their SMS programs to the next level, helping to drive value for users and improve results. If done correctly, text programs are here to stay.
