BIZ DEV: Cox Business Awards Media Work To ID Media

ID Media, an Interpublic Group media agency, was named media agency of record for Cox Business, a division of Cox Communications that provides communications services for 300,000 businesses nationwide. Pile and Company consulted on the review. MediaVest was the incumbent agency. ID Media will be responsible for multimedia branding and acquisition campaigns, consisting of digital media, television, print, and local events, across 26 of the country's largest DMA's. The new assignment expands upon ID Media's current work handling Cox's shared mail campaigns to residential customers and prospects. The account will be led out of ID Media's Chicago office by Angie Given-Cook, senior vice president, managing director. "We found ID Media to be much more than an agency that has great media expertise and digital skills," said Ken Kraft, vice president of marketing, Cox Business. "They are a partner who embodies our spirit of innovation, commitment to diversity, and passion for helping businesses succeed." Cox Business spent $1.2 million on measured media in 2012 and $793,000 in 2013, according to Kantar Media. Spending is on the rise for the company in 2014, having spent $1.2 million on measured media between January and June.
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